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KVG Research offers several types of research for analysing Russian TV broadcasts: general, niche, and targeted. General research consists of annual, biannual, and seasonal research on the TV content market and production companies in Russia. Apart from the analysis of the overall parameters of the TV channels’ broadcasts, KVG Research offers an annual assessment of the premiering content market on Russian TV, as well as identification of the major players in the TV production market.

Niche research assists in examining a specific market segment in detail:

BY GENRE

BY CATEGORY

BY PRODUCTION COUNTRY

BY PRODUCTION COMPANY

BY PREMIERING AND REPEAT TV CONTENT

BY ADAPTED AND ORIGINAL TV CONTENT

BY DOMESTIC AND FOREIGN TV CONTENT

BY YEAR OF PRODUCTION OF TV CONTENT

A third type of analysis is targeted research, which is aimed at addressing a more tightly defined set of tasks. This research helps trace and analyse the place for a specific project in the broadcasts of one or several TV channels, and assess the projects concrete environment on other channels. KVG Researchs studies are based on data obtained using its proprietary instrument, TV RETE, a multilevel database which is constantly updated and enables information to be monitored at different degrees of detail and over varying time periods.

 
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