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THE TV MARKET AND VIDEO ON DEMAND IN THE RUSSIAN FEDERATION

The European Audiovisual Observatory publishes a brand new free report
    TV channels with federal coverage still lead the market and 90% of Russian viewers watch them regularly
    77% of all content broadcast by leading channels is of national origin, 23% from outside Russia. European imports represent around 6 % of the total content.
    60 different VoD services currently operate in Russia

 
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KVG Research together with European Audiovisual Observatory present a report on the theme Television market and Video on Demand in Russia".

December 9, 2013 in the Intercontinental Moscow Tverskaya KVG Research Company, specializing in media research, together with European Audiovisual Observatory present the report " TV market and Video on Demand in Russia", where event participants will see the research results and a review of data from European Audiovisual Observatory concerning TV and VOD industry in Europe .

In terms of the presentation characteristics of TV and production markets in Russia will be considered as well as alternative broadcasting platforms and other services that allow right holders to extract more revenue from their content. At the same time, the priority will be given to foreign TV and cinema projects and to the place of foreign players on Russian TV.

 
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The air time of Russian premieres broadcasted by the major TV channels dropped by 3% in 2012

The average hourly purchase price of premiere TV content risen by 6%

KVG Research, a media market analysis company, presents The Research of TV content market in 2012, encompassing TV programming on 6 major Russian TV broadcasters: Channel One, Russia 1, NTV, CTC, TNT, REN TV.

 
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TV channels have aimed at entertainment programs in a new TV season

The share of entertainment projects among the novelties of September rose to 20%
KVG Research, which specializes in media research, announced the results of September. In the first month of the new TV season Channel One, Russia 1, NTV, CTC, TNT, REN TV suggested to the audience 240 premiere broadcast events excluding news, sports and music broadcasts, and some other type of content.  About 100 of these national and foreign TV projects became premieres in the new TV season. The share of the new projects of last year was 18% among all the premieres of this year.

 
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